The Audiencers

London, we're coming for you! The Audiencers' Festival is back in London this June 21st for a whole day of expertise on stage, insightful discussions and networking off stage, and an exciting surprise to finish the day on a high! Confirmed sessions so far include Craig Law of The Guardian, Romain Lhote of L'EQUIPE, Ismael Nafría Mitjans, William Whittington of The Telegraph with more confirming in the next week. A huge thank you to our partners Arc XP, Actito, Norkon and code.store for being with us! Find the agenda and register your interest here: https://lnkd.in/eWBJi26v

The Argentine newspaper, Clarín, is the leading Spanish-speaking media by number of subscribers, with more than 700,000 paying users and a goal of reaching one million in the coming years. Having launched their digital subscription product in April 2017, following in the footsteps of the likes of The New York Times, Clarín has undergone an incredible digital transformation.    Like many publishing moving to a digital reader revenue model, the team reflected on the reasons why someone makes the decision to subscribe, leading to them working on a very interesting journalistic concept, internally named “the decisive note.” The decisive note: whilst engagement and the process of convincing someone to subscribe can be long, the decision to convert requires a "shock" whereby a reader wants to access an article with differential value and a unique focus. This happens on a decisive note “These articles are the decisive ones,” and without them “there are no subscribers.” Ismael Nafría Mitjans shares detail from a chapter of his book, Clarín, actualizado (Clarín, updated), on how the Argentine publisher developed this model and integrated it into their newsroom https://lnkd.in/dpczz4Vz

For our second session at The Audiencers' Festival Toronto, Shelby Blackley, Manager, Newsroom SEO (The Athletic) & Co-founder (WTF is SEO? ), not only gave us a lesson in how to be a dynamic presenter on stage, but also how to optimize SEO with your paywall in mind, including lessons from her work at The Athletic. https://lnkd.in/eHDtqwNn

"At Contexte, email is our main information product. Daily briefings result from collaborative work involving many roles, from journalists to proofreaders and passing through production editors. After years of working with Google Docs, the solution's limitations led us to develop our collaborative editor: Echo." Cédric Raud, full-stack engineer at Contexte, the French politics digital media, shares how they built this solution and the features that make it so valuable to their team's daily tasks: https://lnkd.in/dJWFSkpu

Madeleine from our team is very excited to be heading to Lisbon on June 4-6th for FIPP - Connecting Global Media's World Media Congress, and we have a special discount for The Audiencers' readers 😉 Sessions we're particularly looking forward to: > Axel Springer's transformative AI agenda: Why partnerships, collaborations and ingenuity hold the key to media success > Inside HBR: How Harvard Business Review stays distinctive in a crowded global media landscape > From Scale to Engagement: Why Revenue Diversification is Key to Navigating a Shifting Landscape, with Joe Martin of Hearst Magazines Not to mention the networking opportunities with this dreamy view! Full agenda and tickets: https://lnkd.in/drgZGqvp And make sure to use our 15% discount code: Congress_TA15 

France, Spain, Germany... increasingly more countries are tightening their consent regulations, ensuring that readers have a fair choice to accept or refuse. As expected, although this is valuable for giving readers control over their privacy & data online, it's also leading to falling consent rates on media sites. To combat this, publishers have been implementing “Cookie Walls” - a wall that offers a reader two options: - Accept cookies and continue to browse the website as normal - Reject cookies but support the publisher in another way, such as by subscribing (the most popular option) or paying a one-time fee Discover cookie wall benchmarks from European publishers in our latest article: https://lnkd.in/ejQdcPB2

Romain Lhote is Marketing Director of L'EQUIPE, the emblematic French sports newspaper with a daily digital readership of 2.5 million, and over 190,000 subscribers to its paid digital offer. Subscriber acquisition is, as it is for many, at the heart of its monetization strategy. Today, Romain shares how, by trial and error, his team managed to halve acquisition costs on advertising platforms, while increasing both attribution and last-click subscriptions. https://lnkd.in/ejR-KCRV

Launched in 2018, Google's The News Consumer Insights tool was built to help news organizations across nearly 130 countries make data-driven business decisions that grow reader loyalty and increase profitability. And it's free!... just link your GA account to the tool to turn your raw data into business intelligence and actionable insights. Genoveva Marin Vilallonga shares the need-to-know: https://lnkd.in/eAjit3si

One of our panel sessions at The Audiencers' Festival New York dug into the all important topic of registration - specifically how you can use it to serve your subscription model, how to use data to better get value from registered users and how registration can benefit lifetime value. Our speakers: - Megan Hess, Senior Editor, Digital Subscriptions at Bloomberg - Marion Collombat, Head of CRM & DATA at Reworld Media - Ludivine Paquet, Head of Customer Success at Poool https://lnkd.in/eEe8dFRj

Pricing is a key lever for revenue and profitability growth, and so an essential strategy to master. Mather Economics' recent webinar revisited pricing fundamentals, sharing the foundations of acquisition, retention and renewal pricing models and the mistakes to avoid. This article shares best practices from this webinar with the addition of other valuable strategies from other sources. The key takeaway: think holistically about your pricing decisions across the customer lifecycle, focusing on Lifetime Value. https://lnkd.in/e8UzvK5r